TRAVEL and experiences platform, Klook reports seeing accelerated cross-border travel growth in Asia/Pacific with one of its strongest quarters (over 300% QoQ growth) as it celebrates its eighth anniversary.
It says it is seeing more than 140% year over year increase in searches and destinations such as Singapore, Korea, Australia and Malaysia are seeing strong recovery, with Klook exceeding its pre-covid cross-border revenue by 40% for its best performing markets.
Klook says it has also seen an incredible surge in interest since Japan, Hong Kong, and Taiwan reopened their doors to tourists. In particular, since Japan’s reopening announcement, the company has seen a ten times increase in searches for Japan, with Taiwan, Hong Kong, and Singapore travellers driving this demand.
“Aside from exceeding pre-pandemic revenue in many of our markets, our strong 2Q demonstrates the strength of the brand and the industry in which we operate,” said Ethan Lin, co-founder and chief executive officer, Klook. “In fact, as we celebrate our eighth anniversary, I’m proud to say that we’ve emerged much stronger and more resilient over the last two years, and the best is yet to come.”
Klook has also been collaborating with tourism boards on multi-faceted partnerships to rebuild travel confidence and accelerate tourism recovery. Among the most recent partnerships formed by the company are those with the Singapore Tourism Board, the Tourism Authority of Thailand, the Korea Tourism Organization, and Tourism Australia.
“After more than two years of the pandemic, many travellers are excited to travel again. That is why we are doubling down on bringing the best experiences and marquee events to the platform such as Avatar: The Experience in Singapore to inspire and ignite wanderlust. The future of travel looks promising as we seize this opportunity to empower the next generation of travelers and bookable experiences,” said Eric Gnock Fah, co-founder & chief operating officer.
Klook has also introduced several platform upgrades, including the re-engineering of the destination discovery feed powered by user generated content (UGC) from its repository of over seven million verified user reviews. Customers can expect to see local recommendations from others on the best of what a destination has to offer.
Two new features – a re-engineered Destination Discovery Feed and Trips feature, allowing customers to share personalised itineraries.
Klook will also introduce a new Trips feature, which allows users to automatically generate personalised trip itineraries that they can share easily with friends and family.
To further mark its eighth birthday, it is offering deals and prizes between September 30 and October 14 as well as bringing back the Klook Travel Fest with offline events across South-east Asia.