Do Marvel Movies Need Trailers Anymore?

The cast of Thor: Ragnarok in a promotional poster for the film.

Graphic: Marvel Studios

If you are on Twitter and keep up with something relevant to the Marvel Cinematic Universe, then odds are you’ve seen Thor: Love and Thunder trend a couple occasions around the final couple months as lovers kindly but firmly desire Marvel launch a trailer. Soon after all, the movie’s coming out in a minor above two months, and as a result far, we have only experienced a symbol and some character artwork on the aspect of toy packaging in a non-pandemic planet, we would’ve had a address tale on Entertainment Weekly by now, plus about 13 character posters and 80 Tv set spots.

Let’s disregard the section in which at least half of the Twitter end users demanding a trailer are virtually undoubtedly bots seeking to gasoline up buzz for the movie, alongside with the fact that VFX crews are remaining worked fundamentally all over the clock for these tentpole blockbusters, and check with if Marvel videos are at a point exactly where they truly have to have advertising and marketing any longer. We’re on MCU movie #29, and the 3rd piece of MCU media for the yr. Supplied that all of these are at a point where by even Eternals fizzling out doesn’t definitely suggest substantially, the argument could be produced that Marvel Studios can in all probability get absent with not exhibiting nearly anything from their movies and letting the fanbase do all the work for them. Avengers: Endgame even briefly played all-around with this concept, with numerous early promos and trailers using footage from prior movies in lieu of divulging just about anything about the film’s time travel plot.

Individuals enjoy Thor, and they love Thor Ragnarok and Tessa Thompson’s Valkyrie. Even if Disney has constantly pissed away any goodwill they have with the queer portion of their fanbase, Taika Waititi just lately owning performed a gay pirate has adequate of his individual designed in fanbase that it generally overrides that corporate mess. These flicks promote them selves from the moment casting announcements and logos hit, and Marvel could extra than very likely get away with just withholding footage or information and facts on a film though nonetheless relying on phrase of mouth to rake in a ton of income. Does that sound bleak? A very little little bit, but let us not act like it isn’t remotely feasible!

Assume Marvel flicks nevertheless want trailers? Think they’d basically just not show anything at all? Allow us know in the reviews under.