New 9-story hotel coming to Broadway in downtown Asheville

A rendering of the boutique hotel and condominium proposed for 72 Broadway Street and discussed by the Planning and Zoning Commission July 6.

ASHEVILLE – The Asheville city skyline might soon have a new silhouette after the July 6 review and recommended approval of a nine-story, mixed-use hotel building on Broadway Street downtown. 

Pitched by developers as a boutique hotel and condominium, it’s slated for a .27-acre site at 72 Broadway St., which is currently a parking lot sandwiched between the Masonic Temple and Rowan Coffee. 

The Asheville Planning and Zoning Commission unanimously recommended approval of the project, which applicant Warren Sugg with Civil Design Concepts, said has been in the works for a long time — predating the 2019 hotel moratorium. 

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Plans show a nearly 100,000-square-foot building with 22 extended-stay hotel units, 18 condominiums, approximately 2,000 square feet of retail space and 43 parking spaces in the bottom two floors and basement level.

Having clinched commission approval, the project, dubbed Create 72 Broadway, will return to the Technical Review Committee before being issued a zoning permit, which is done at a staff level, said Will Palmquist, a principal planner with the city. 

digital rendering of the boutique hotel and condominium as seen from an aerial view from the south. The project is proposed for 72 Broadway St. and was discussed by the Planning and Zoning Commission July 6. The proposed building sits near the center of the photo beside the Masonic Temple downtown.

The project does not require Asheville City Council approval. 

The project’s biggest hurdle, he said, was the approval by the Design Review Committee June 16, and with the commission’s approval July 6, it will likely move forward. 

All that’s left, Palmquist said, is the administrative review of project details to ensure all conditions are satisfied.  

The new hotel was unpopular on first pass, and was informally reviewed by the Design Review Committee four times before its formal review in June, and subsequent approval with conditions. 

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The commission was responsible for a ministerial review, which requires it to confirm the project meets the requirements of the Asheville Unified Development Ordinance. 

According to the staff report, the majority of concerns and requested conditions were addressed in revised project submissions. 

Plans have been filed for a nine-story condo and hotel building near the Masonic Temple downtown.

The project is seeking a Level II approval under the city’s hotel approval rules, as it is located in the city’s hotel overlay district. The approval required a neighborhood meeting, design review and Planning and Zoning Commission vote, all of which have been satisfied. 

It’s the second attempt to develop the property by High Point-based developers BPR Properties, which proposed a larger development in a 2019 proposal that was voted down 7-0 by Asheville City Council in the same meeting in which it enacted the recent hotel moratorium.