Wise Athena Awarded 2022 POI Best-in-Class Distinction for Data Management and Revenue Growth Management

Promotion Optimization Institute has announced the 2022 EPx Best-in-Class distinctions, recognizing the world’s most innovative pricing and promotion optimization service providers for the CPG industry.

Press Release

Sep 28, 2022 17:00 EDT

Wise Athena, a provider of pioneering Artificial Intelligence and Machine Learning predictive models for Pricing and Trade Promotion Optimization, has been awarded two Best-in-Class Distinctions in the areas of “Data Management” and “RGM Tier 2&3 Organizations &/or Other Tier 1 International Geos” in the POI 2022 EPx Vendor Panorama, a leading institution dedicated to helping the CPG stakeholders to identify new technologies driving transformational change in the industry with a global scope.

Commenting on the awards, Octavio Hinojosa, Co-Founder of Wise Athena, said: “It is an honor to be recognized by POI, as we continue to push the limits of technology and data to create a solution that is providing certainty and confidence to CPG leaders when making revenue impacting pricing and trade decisions,” added Mr. Hinojosa.

“The past 12 months have brought with them a historic inflationary environment and forced many CPG brands to become reactive instead of proactive. Our solution allows brands to turn that dynamic around by knowing the outcome of their pricing changes, BEFORE implementing them. Imagine being able to align your supply and demand realities BEFORE planning your pricing and trade strategy. That is the reality we are delivering to our clients,” said Wise Athena’s Head of US and Canada Sales, Kevin Kirby. 

Wise Athena’s SaaS-based platform and its tailor-made capabilities support RGM teams at every stage, whether it’s elasticity, market share, or competitive analysis, offering insights into the complexities that matter and remediation advice. With Wise Athena, RGM managers can stay on top of trade promotions the easy way and prevent pricing decisions from impacting sales volumes or impacting sales volumes or margins negatively, even as the CPG landscape continues to evolve.

About Wise Athena: Founded in 2013, Wise Athena’s Software-as-a-Service pioneering AI models, enable a data-driven decision-making process for Revenue Growth Management teams in the CPG industry and remove complexity from underwriting decisions, providing instant insight with data-rich scenarios and predictive models for pricing optimization, elasticity, trade promotions, and more.

For more information about Wise Athena, visit https://wiseathena.com.

About POI: To access the full POI 2022 Enterprise Planning Vendor Panorama report, receive comp passes to upcoming POI events, including the POI Fall Hybrid Summit, Nov. 9-11, 2022, have access to the quarterly POI Manufacturer Connect Share Group, and much more, join POI as a member. https://poinstitute.com/membership. For company/team membership, please contact Joanie Malin [email protected]. Teams receive a Certified Collaborative Marketer enrollment (value $5K), which is designed to develop the skills of leaders in the CPG Industry  https://poinstitute.com/certification-ccm/.

Source: Wise Athena

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